Situating technological change within social and business dynamics

摘要

While technology does not determine the future of design, as Kevin McCullagh VY makes clear, it does exercise a significant influence on how businesses design and what they design. McCullagh advocates a balanced approach: the creation of virtual teams supported with face-to-face exchanges and clearly defined protocols; the selective application of realistic digital rendering; and a focus on user-centered, rather than technology-centered, innovation.