Web based business page data is received. Historical data for the web based business page data is compounded. Geo-business cells are generated based on business identification information. Relevancy values of each geo-business cell is determined based on historical data specific to the geo-business cell. Relevancy values associated with web based business pages are compared to the relevancy value of each respective geo-business cell. A group of businesses having web based pages with relevancy values above the relevancy value of the geo-business cell are identified.
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