Many dairy farmers struggling to show a profit are looking for ways around the problem, and Leicestershire couple Robert and Louise Betteridge are pinning their hopes on their new milk sales business. After a lot of careful thought, the couple recently began direct selling a proportion of the milk from their 125 pedigree Holstein-Friesian cows. The herd is kept on 180 acres at Valley Farm, Ibstock, Leicestershire, and the approach is already starting to show some benefits.
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