Before you try selling dairy products direct to consumers, ask yourself several questions.Alan Henning spent several days monitoring a supermarket cheese counter and quizzing customers. He found that cheese buyers rarely knew much about the product they'd just purchased. It was then the Cross Plains, Wis., producer realized he had a businessopportunity: Introducing new cheeses made from the milk of his 50 grazing Jerseys. Henning, a former Fulbright scholar who studied grazing in New Zealand, is making money adding value to his milk. He's hired a small cheese plant to convert 6 percent of his production into three types of his "Jersey Gold" cheese that he sells at area farmers' markets and retail stores. Within seven years, he says, he'll be converting all of his milk into cheese.
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机译：在尝试将乳制品直接销售给消费者之前，请问自己几个问题。艾伦·亨宁（Alan Henning）花了几天的时间监控超市奶酪柜台并询问顾客。他发现奶酪购买者对他们刚购买的产品很少了解。那时，威斯康星州的Cross Plains生产商意识到他有一个商机：推出用他的50匹平针织毛衫的牛奶制成的新奶酪。亨宁（Henning）是前富布赖特（Fulbright）学者，他在新西兰学习放牧，他正在通过赚钱来增加牛奶的价值。他雇了一家小型奶酪厂，将其生产的6％转化为三种“ Jersey Gold”奶酪，并在该地区的农贸市场和零售商店出售。他说，七年之内，他将把他所有的牛奶变成奶酪。
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