It's not often that a really new and brilliant product-positioning concept comes along, and with it, a clear and relevant competitive advantage. That's especially true considering the blur and geometric growth of launches in the anti-aging category, wherein the onslaught of ingredients, technology, organic, green, doctor brands, clinicals and often wildly unrealistic claims are confusing consumers to a fare-thee-well. If you add the new idea's simplicity to the mix, for easy benefit perception, you will surely have a winner. Kudos to Origins for Plantscription, new for Spring 2011.
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