ORAL CARE MARKETERS HAVE A REASON TO SMILE

摘要

THERE is CERTAINLY reason to be cheerful in the Big 5's oral hygiene category in the past year with all five countries unusually posting an increase in both value and volume terms.This is positive news indeed in an increasingly unstable European economy and,in particular,good news for Germany,which managed an increase of 6.3% overall,despite having been officially declared as being in a recession as of mid-November.It seems that if this sector can keep up this momentum into next year,it can weather any storm the credit crunch can throw at it and keep smiling.