DOVE WEBINAR LAUNCHES REAL WOMAN CAMPAIGN

摘要

On July 19,Dove Hair Care hosted its first-ever live web media conference.The half-hour session featured a short film,announced the next campaign to find a Dove "Real Woman" and had a Q&A period.Dove Real Woman Shari Gunn,Dove Celebrity Stylist Gretchen Monahan and Unilever Senior Marketing Manager Stacie Bright hosted the webinar.In Dove's Campaign for Women,it was revealed that 60% of women obtain standards for hair care from the media.To battle the myths of Hollywood's celebrity hairstyles,Ms.Gunn starred in a short film called "Fried" showing just how these elaborate styles are created.