THE GLOBAL PRESTIGE beauty market(defined as cosmetics,skin care,fragrances,hair care and sun care)is valued at 36 billion.Of that total,western Europe accounts for 14 billion and North America,12 billion.According to NPD Group's beauty industry analyst Karen Grant,ultra premium skin care products(those priced at 150 and above)account for a meager 3% of the 2.2 billion prestige skin care market,but generate the strongest growth in the overall category,where the average price point is 32.50.According to NPD Group,prestige brands include La Mer,Natura Bisse',Kanebo,La Prairie and ReVive.Their peers include a host of derma-tological brands including N.V.
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