Testing, Promoting, and Launching a Mobile Application as an Extension Tool: A Case Study with IPMPro

摘要

Mobile device applications (apps) have the potential to become a mainstream delivery method, providing services, information, and tools to extension clientele. Testing, promoting, and launching an app are key components supporting the successful development of this new technology. This article summarizes the considerations and steps that must be taken to successfully test, promote, and launch an app and is based on the authors' experience developing two horticulture apps, IPMPro and TPMLite. These apps provide information for major pests and plant care tasks and prompt users to take action on time-sensitive tasks with push notifications scheduled specifically for their location. App testing and evaluation is a continual process. Effective tactics for app testing and evaluation include garnering focus group input throughout app development and postlaunch, in-house testing with simulators, beta testing and the advantages of services that enhance information gained during beta testing, and postlaunchevaluations. Differences in promotional and bulk purchasing options available among the two main device platforms, Android and iOS, are explored as are general preparations for marketing the launch of a new app. Finally, navigating the app submission process is discussed. Creating an app is an involved process, but one that can be rewarding and lead to a unique portal for extension clientele to access information, assistance, and tools.