It was noticeable during 2011 how many risks were exposed as incidents, many of them tree-related, and the resulting negative press and reputational damage that occurred. What was also obvious, and of concern, was the tardy and sometimes total mismanagement of the incident and the resulting media coverage by the local councils involved. Why don't organisations have a plan to deal with such events? And why don't they have staff trained to help manage the risks, potential reputational damage and inevitable media interest? The whole process of council risk management and damage limitation response seems to me to be entirely haphazard. As a consequence, reputations suffer and the courts disregard our defence against claims of negligence and fault. I amnot thinking here about "spin", but the considered approach to communication and the management of risk. In an increasingly litigious world, it is vital that organisations have a well-thought-through and comprehensive risk management and media strategy that can be quickly implemented in an emergency. It also has to be a plan with which all staff comply.
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