What does Chelsea mean for the industry?

摘要

The rhs Chelsea Flower Show is a highlight of the social calendar and attracts 11 hours of prime time BBC television coverage - as well as interactive "red button" content, radio, online and newspaper reports. But exactly where does the industry seethe main benefits of the show? There are, of course, some who see Chelsea as a celebrity-packed, media-frenzied sideshow. But garden centres report a 10 per cent uplift in sales purely because of the show. While commercial exhibitors may think twice about the high costs of exhibiting, the whole trade receives a spin-off from the annual extravaganza, industry figures agree.