A forward-thinking approach and willingness to diversify has secured the success that led Watton Produce to win the Vegetable Grower of the Year 2008 accolade. Since joining the Knights Farm Group, Watton Produce - based at Shropham, near Attleboroughin Norfolk - has successfully implemented a three-pronged approach to fully embracing the considerable opportunities available in the expanding and ever-evolving carrot and parsnip sector. This has involved: firstly, focusing on innovation, new productdevelopment and improved efficiency and quality in both production and processing; secondly, diversifying and thinking outside the box in terms of customers, with a long-term and forward-thinking relationship with important and groundbreaking national schemes; and thirdly, taking a positive position in its attitude to the wholesale and food-service sectors.
展开▼
