Herb Supplement Sales Increase 4.5% in 2011 Despite Still-Weak Economy, Herb Sales Continue Multi-Year Growth

摘要

Sales of herb and botanical dietary supplements in the United States increased an estimated total of 4.5% in 2011 according to aggregated market statistics calculated by Nutrition Business Journal (Table 1), despite still relatively weak economic conditions in the United States and worldwide. This total sales growth is greater than the increase in sales noted in the previous Herb Market Report for the year 2010 — the initially stated increase being pegged at 3.3%, then later revised downward to a mere 0.2%, due to sales data that was obtained and evaluated after press time for the 2010 report. (This was due primarily to poorer-than-expected performance in the direct-to-consumer channels — data that became available after publication date.) The 2011 increase marks the 8th year in a row since 2004 in which herb sales increased over the previous year (Table 2).