IN THE CONTINUING QUEST FOR BUSINESS GROWTH,many CEOS are turning to their CIOs and IT organizations because technology is essential to two compelling sources of growth:innovation and integration.Innovation,of course,is doing new things that customers ultimately appreciate and value-not only developing new generations of products,services,channels,and customer experience but also conceiving new business processes and models.Integration is making the multiple units,functions,and sites of large organizations work together to increase capacity,improve performance,lower cost structure,and discover opportunities for improvement that don't appear until you look across functions.
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