The dynamic game between imported luxury car and domestic car and competition strategy comparison in Chinese car market

FANG WU; JUNHAI MA

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The dynamic game between imported luxury car and domestic car and competition strategy comparison in Chinese car market

机译：进口豪华车与国产车的动态博弈以及中国汽车市场的竞争策略比较

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Chinese car market has became a differentiated market with the increasing income gap in China. According to the differentiation characteristic of Chinese car market, two models are built in this paper: One is output model and the other is price model. Then, the complex dynamic behaviors are analyzed by numerical simulations such as the local stability, three-dimensional dynamic evolutionary map, bifurcation, chaos, Lyapunov exponents, and initial conditions sensitivity analysis. Finally, two models are compared, and the complex dynamic behaviors are explained from the economic viewpoint. The comparison results have theoretical and practical significance for the development of Chinese car industry.

机译：随着中国收入差距的扩大，中国汽车市场已成为差异化市场。根据中国汽车市场的差异化特征，建立了两种模型：一种是产量模型，另一种是价格模型。然后，通过数值模拟分析复杂的动力学行为，例如局部稳定性，三维动态演化图，分叉，混沌，Lyapunov指数和初始条件敏感性分析。最后，比较了两个模型，并从经济角度解释了复杂的动力学行为。比较结果对中国汽车工业的发展具有理论和实践意义。

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《WSEAS Transactions on Mathematics》 |2013年第12期|共11页
作者
FANG WU; JUNHAI MA;
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原文格式 PDF
正文语种 eng
中图分类数学;
关键词
Repeated Game; Complex Dynamics; Output Game; Price Game; Product Differentiation; Chaos; Chinese Car Market;

机译：重复博弈;复杂动力学;输出博弈;价格博弈;产品差异化;混沌;中国汽车市场;

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1. The dynamic game between imported luxury car and domestic car and competition strategy comparison in Chinese car market [J] . FANG WU, JUNHAI MA WSEAS Transactions on Mathematics . 2013,第10a12期

机译：进口豪华车与国产车的动态博弈以及中国汽车市场的竞争策略比较
2. Survival strategies: Carmakers will extend their Chinese lineups with SUVs, luxury cars and EVs [J] . David Sedgwick Automotive news . 2012,第6512期

机译：生存策略：汽车制造商将在中国扩大SUV，豪华车和EV的阵容
3. Small vs luxury cars: what is the coherent strategy for MNCs to survive in india's automobile market? [J] . Leena Ajit Kaushal Strategic Direction . 2018,第6期

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4. Data Mining Analysis Between Highly Fluctuant International Oil Price and Chinese Imported Sedan Car Market [C] . Jianhui Yang, Hong Pan ICIHDS 2007;International conference on impulsive and hybrid dynamical systems . 2007

机译：国际油价高位波动与中国进口轿车市场的数据挖掘分析
5. Globalization, market transition, and variety of developmental models: A comparison of four automakers in the Chinese car industry. [D] . Feng, Qiushi. 2009

机译：全球化，市场过渡和多种发展模式：中国汽车行业四家汽车制造商的比较。
6. Implementation of a Multi-Agent Carbon Emission Reduction Strategy under the Chinese Dual Governance System: An Evolutionary Game Theoretical Approach [O] . Wenke Wang, Xiaoqiong You, Kebei Liu, 2020

机译：中国双重治理制度下的多助药碳排放策略的实施：进化博弈理论方法
7. La banalisation du luxe (Democratization of luxury) Abstract : La plupart des achats pratiqués sont effectués par des clients occasionnels, ce qui a conduit les entreprises à s’adapter par une nouvelle stratégie. En effet, suite à l’intensification de la concurrence et à la concentration du secteur qui engendrent une contrainte de rentabilité immédiate, mais aussi en raison des impératifs nouveaux du marché, les maisons de luxe se voient obligées d’élargir leur offre afin d’ajouter à une clientèle dite traditionnelle une clientèle plus vaste. Dès lors, le secteur du luxe est progressivement passé d’une logique d’offre où seul un nombre restreint de personnes était ciblé, à une politique d’offre où des professionnels du marketing étudient la demande du marché afin d’orienter la production des biens vers un marché de masse. La banalisation est une problématique capitale et décisive car les maisons de luxe doivent préserver leur image de marque tout en élargissant leur clientèle : elles s’efforcent de créer et de pérenniser leurs marques, sans jamais oublier qu’une marque ne peut pas s’associer à n’importe quel objet, sous peine de menacer l’ensemble de ses représentations. Par conséquent, chaque nouveau produit présente un risque pour la gamme toute entière, d’où le risque d’une erreur stratégique par le choix de la banalisation. Le danger est de voir la clientèle aisée se tourner vers d’autres grands noms pratiquant toujours cet esprit d’élitisme qui caractérise le « luxe ». The luxury market is no longer reserved for an elite as its evolution over the last fifteen years clearly indicates. Luxury goods companies have been forced to adapt and resort to new strategies to take into account the fact that most purchases are now made by occasional clients. The keen competition and the on-going concentration in that sector – with the resulting short term profitability constraints - together with the new market conditions, have forced luxury goods companies to broaden their offer so as to add new customers to their traditional base. As a consequence, the luxury market has progressively moved away from an offer-driven logic – targeting a small number of people – in favor of an offer-based policy with marketing professionals studying market demand so as to direct the production of goods towards mass production. The democratization of luxury constitutes a major challenge for those companies which must preserve their image while broadening their customer base: they now strive to create and perpetuate their brand image, without ever forgetting that a brand cannot be associated to just any object, as this might constitute a threat to all its brand representations. Thus every new product constitutes a real threat to the whole range and there is a risk of making a strategic mistake by appealing to the mass market; and there is also a clear danger of seeing affluent customers turn to other great names that still foster this ‘elite spirit’ that characterizes « luxury ». [O] . Eric Vernier, Pierre Ghewy 100

机译：奢侈品的平庸化（奢侈品民主化）摘要：大多数购买都是由休闲客户制作的，这导致公司采用新战略。事实上，随着竞争的加剧和行业的集中导致了盈利的直接制约，而且由于市场的新要求，奢侈品公司被迫扩大其报价以便为所谓的传统客户增加一个更大的客户群。从那时起，奢侈品行业逐渐从以供应为导向的方式转变为只有少数人被定为供应方政策，营销人员正在研究市场需求以指导产品生产。货物进入大众市场。平庸化是一个至关重要且决定性的问题，因为豪宅必须保持其品牌形象，同时扩大其客户群：他们努力创造和延续其品牌，永远不要忘记一个品牌无法联想到在任何威胁他所有陈述的痛苦之下。因此，每个新产品都会带来整个色域的风险，因此通过选择平凡化就会产生战略错误的风险。危险的是看到富有的顾客转向其他仍在实践“豪华”特征的精英主义精神。奢侈品市场不会超过过去15年。奢侈品公司被迫采用新策略来充分利用其客户。由于市场领先的条件，激烈的竞争和该行业的持续集中迫使他们扩大了市场基础。因此，奢侈品市场已经从针对少数人的以报价驱动的逻辑向前发展 - 转而采用基于报价的政策与营销专业人士。对于那些必须在扩大客户群的同时保持形象的公司来说，奢侈品的民主化是一项重大挑战。对其所有品牌代表构成威胁。因此，每一种新产品都会对市场构成威胁，并且有可能通过吸引大众市场来制造战略错误;看到人们涌向那种“奢侈”的精神精神，也存在明显的危险。

The dynamic game between imported luxury car and domestic car and competition strategy comparison in Chinese car market

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