Although barely 15 years old, Chinese feed producer Wellhope, headquartered in Shenyang, northern China, is growing very rapidly to become one of the world's larger feed producers. Shapes of a poultry integration are coming into existence and other activities are also being started up. The sign of Wellhope, to be seen on any of its feed mills, is complex in its simplicity. Two flying birds, together forming a' W. The flying birds, however, also intend to convey an idea of elevation - flying high to oversee the current feed market in China and that of the decades to come in the country's livestock industry. A little bit of long-term vision is what is needed when embarking on a mission to conquer a large part of the Chinese feed market. Developments are huge and rapid - and size, progress and dynamics are very hard to overestimate.
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