Den langfristigen Unternehmenserfolg sicherstellen

摘要

"It is not products but the processes that create products that bring companies long-term success. Good products don't make winners; winners make good products.: (Hammer/Champy 1993, S. 25) Managing the product innovation excellence evolves to one of the greatest challenges for the future. For this reason the consultancy Horvath and Partners educe - with the aid of the" Product-Innovation-Excellence"-Study - the following recommendations for actions: (1) Efficient Project Portfolio Management, (2) Powerful Project Organization/ Multi-Project Management, (3) Comprehensible Product Innovation Process, (4) Consequent Market-Orientation and Target Costing.