The Great Debate

摘要

MENTION the phrase "managed variety" to any apple grower, and there's little doubt you will receive a highly emotional reply. The question is whether that reply will be positive or negative in tone. For some, managed varieties represent an opportunityto revitalize an industry and generate rare consumer excitement over a nutritious product. For others, the term also represents an opportunity, but one that is just out of their reach, and one that puts their long-term business sustainability into question.