Farmers markets present an excellent opportunity for growers to connect with their customers and build a recognizable brand. FRUIT and vegetable lovers from throughout Albemarle County, VA, gather with area farmers in a weekly farmers market in Charlottesville that runs every Saturday from April to October. People who desire freshness and variety walk from tent to tent, selecting among the many locally-grown varieties of fruits and vegetables, and chat directly with farmers about their produce and practices. Aside from increasing community involvement and decreasing energy costs, due to the comparatively short distance required for food to travel from farm to table, farmers markets provide growers with a unique opportunity to market their produce as a distinguishable brand. Participating in a community farmers market is a great way to distinguish your fruit and produce from the masses, as many Charlottesville-area growers can attest.
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