Hungry for products that will differentiate them from the pack, traditional ag retailers are an effective route to get biopesticides in the hands of growers. For the past decade, the ag 'distribution channel has been rocked by seismic changes that have occurred in U.S. agriculture. Biotechnology started it all, stripping billions of dollars in traditional insect and weed control application out of the market. In recent years, wild swings in fertilizer prices and grain stocks have further stressed thechannel. The result has been sweeping consolidation in the ranks.
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