The Business Plan: Selling The Entrepreneurial Idea

摘要

With an estimated USD50 billion in funding available for the entrepreneur annually, you may think that venture capital and R&D partnership firms are falling over each other to fund the latest way of the new technological integration and reseller proposals. Wrong. Venture capital companies such as Trinity Capital, R&D Funding Corp., Early Stages Co., Mayfield Fund, Asset Management, and others receive an average of 100 technology and service/support proposals each month. Researchers at these firms must dig into each proposal at great length to examine the market, the competition, the technology and the people to determine its merits, or lack of them. Unfortunately, instead of paving the way for funding, the VAR and OEM proposals themselves are often more detrimental than helpful. In fact, the sad truth is that the majority of the integration and reseller business plans presented are not just badly written but very badly written, making the evaluation all the more difficult. Some experts believe that the reason so many of these business plans are poorly presented is because most of the new ventures are started either by engineers or sales people with great ideas, rather than business people who know how to present ideas and make them happen. But that doesn't have to be the case.