New store stirs the competition

摘要

The arrival of a major new player with all the resources of an international equipment giant in the Western Australian equipment hire industry has certainly set the Cat among the pigeons.Caterpillar distributor Wes Trac Equipment has set up the state's first Cat Rental Store in the northern metropolitan area and, even before it officially opened its doors, was talking about opening additional stores in Kalgoorlie and the southern suburbs of Perth.Since the official announcement early this year that Cat Rental Stores had been established in Perth, Adelaide, Melbourne and Auckland, the WA operation has concentrated on building up its stocks and preparing for the full-scale operations that commence this month.