From the shopping mall to the local hardware store, we are exposed every day to a stunning array of trademarks distinctive signs that transmit a myriad of subliminal messages relating to authenticity, origin, quality, reliability, prestige, advantage that scramble for consumers' attention, whispering "buy me, I am better than the competition. I am what you need!"Trademarks and the legal protection they afford play a pivotal role in commerce. On the one hand, they contribute to market order by defining various important rules of business and on the other, they help consumers in their buying decisions.
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