INDIA'B EVOLVING POPULAR MUSIC LANDSCAPE

摘要

Atul Churamani is one of India's foremost popu?lar-music innovators. In the 1980s, he helped in?ternational music sales take off in India by syn?chronizing the Indian release of albums by artists such as Michael Jackson and Madonna with their international release and by distributing them on high-quality, attractively packaged cassettes. With the arrival of MTV' in India in the 1990s, he created Indian music videos for the channel and established the Indian pop-music marketplace. In 2005, his King Khan compilation album of Indian music remained in the German charts for 12 weeks and broke into the top 20 list of hits. That same year, the American band Black Eyed Peas adapted music by one of his songwriters to pro?duce "Don't Phunk with my Heart:' It became the most popular song in the world for that year. Mr. Churamani wants the world to listen to Indian music and he wants mobile phone makers and other businesses to be his distributors. He is one of India's B2B' music innovators.