It's in the bag: In golfing terms it's the equivalent of a seven iron. A little bit bigger than your standard VW wedge, as sue baker found out

摘要

For the past decade or so the motor industry has become passionately engaged in an obsessive game. It's called 'Spot the Niche', and every car company is joining in. The rules are simple: just spot a little gap in the car market that nobody else has noticed before, and quickly fill it. Once a player has identified a niche, others pile in too, until ping! Suddenly another new category of car has been created. The game is producing a lot of winners. Turn back to the early 1990s, and you could identify around ten different car body types to choose between, from hatchback and saloon to coupe and convertible, estate and people-carrier. Today, with all the in-fills, the variety of identifiable body types has mushroomed to 38.