Hitting the right people

摘要

Damian Kemp (below), commercial manager of Windowbase, the prospect database provider, says good databases save you money by not wasting design, print, distribution costs and postage when you miss your target, and make you money by getting you in front of new customers before your competitors. You may get a card from your partner on Valentine's Day, or you may already have had one. If you're single, popular or lucky, you may get more than one. But it's unlikely you'll be sent cards by people who have no interest in you.