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Technologies for product security and brand protection

机译:产品安全和品牌保护技术

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摘要

Product piracy, unlicensed overproduction and illegal re-imports endanger the economic success of brand owners. The consequence: adequate profit returns can no longer be generated. Thus the German based November AG has developed the systems identify Technologies that are 100 percent forgery proof and provide long-term protection against counterfeits. According to the European Commission, 200 000 jobs a year are lost in Europe alone through the activity of counterfeiters. Globally, the damage due to counterfeit products is approx. 300 billion US-Dollars according to the statement of the International Anti-Counter-feiting Coalition (IACC). This is equivalent to between 3 percent and 7 percent of the world trade volume. Hazardous counterfeits which may even endanger health are appearing more and more often on the market.
机译:产品盗版,无牌生产过量和非法转口危害品牌所有者的经济成功。结果:不再能产生足够的利润回报。因此,总部位于德国的November AG已开发出可识别100%伪造品并提供长期防伪保护的系统。根据欧盟委员会的调查,仅在欧洲,通过造假者的活动就失去了20万个工作岗位。在全球范围内,假冒产品造成的损失大约为1美元。根据国际反假冒联盟(IACC)的声明,有3000亿美元。这相当于世界贸易额的3%至7%。甚至危害健康的危害性假冒产品在市场上越来越常见。

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