Face it, Facebook is it: why your practice needs social media

摘要

There can be no doubting the exponential adoption of social media by a majority of the UK population - many of them clients or potential clients of your practice. They are familiar with the nuances and application of these communication channels and expect modern businesses - including veterinary practices - to use them to their fullest extent. There can be no half measures. Once committed, your practice must dedicate time and resources to social media. This article explains how and why.