This is a summary of the presentation by Professor Daniel Kah-neman, Eugene Higgins Professor of Psychology and Professor Public Affairs at the Woodrow 'Wilson School, Princeton University, Princeton, NJ, USA, given at the ISPOR "Building a Pragmatic Road: Moving the QALY Forward" Consensus Development Workshop, as a continuation of the discussion on an experience-based approach to health state valuation, as presented on May 2005 at the ISPOR 10th Annual International Meeting First Plenary Session, "Determinants of Health Economic Decisions in Actual Practice: The Role of Behavioral Economics" at: http://www. ispor. org/meetings /Invitational/Plenary%20 Presentation%20by%20D%20Kahneman.pdf [1,2], and debated at the Invited Issue Panel, "Will the QALY Survive" [3,4] at the ISPOR 11th Annual International Meeting, May 2006.
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