Evergreen marketing extends motorsport involvement

摘要

Brand to sponsor Dan Zelos in BTCC support series. MOTORSPORT'S POPULARITY as a conduit for tyre manufacturers' marketing spend continues to thrive as aspi-rational brands from the far east seek to increase brand recognition and the perception of quality. The Evergreen brand, a relative newcomer to the tyre scene having gone into production at the Jinyu PCR factory in 2009, has become the latest to announce a move into the UK motorsport scene, tying up a sponsorship deal with car racing debutant Dan Zelos in the Ginetta Junior Championship. Evergreen says it is seeking to accelerate its expansion by following in the wheel tracks of some of its commercial rivals by taking its first steps into the high-octane world of motorsport through the partnership with promising Norfolk-based teenager. The 15-year-old from Dereham, ranked third in the country in the fiercely-disputed British Karting Championship in 2013, is now ready to rev up his own burgeoning career a few notches. As the only driver in the field to have never previously raced a car, Zelos shone through the spray to claim a brace of top ten finishes on his bow in the Ginetta Junior Winter Series at Snetterton in November.