Whether the attention Cooper Tire & Rubber Co., Asia Pacific gained at Reifen China was a result of the tyres on display or the bus loads of dancers performing on the exhibition stand each hour, you cannot ignore that the company has embarked on a slick and high profile marketing campaign and is increasingly making an impact on the domestic Chinese market in both the passenger car and truck tyre sectors. With this in mind. Tyres & Accessories interviewed vice president and general manager Asia operations, Allen Tsaur, and senior PR manager Jojo Tang.
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