Mid-Range Shift: Leading wholesalers observe growth in the size and influence of the mid-range market

摘要

One of the most distinctive trends observed by leading tyre wholesalers during the course of the last year is the increasing size of the mid-range and budget segments. The predictions that a recessionary economy would support a so-called "de-segmentisation" process appear to have been right, with some of the largest distributors reporting that their retail customers are increasingly opting for budget and mid-range tyre purchases having decided to trade-down from the more expensive premium and OE products they may have had before.