Balkrishna Tyres: Looking for growth - As western tyre manufacturers take an increasing interest in Indian manufacturing, some Indian companies are looking outside their domestic market

摘要

The eyes of many large companies in the West are turning increasingly eastwards, with Asia and the Pacific Rim being touted as the growth markets of the early 21st century. As such, multinational companies are falling over themselves to invest in manufacturing across a variety of industries. Or so the received wisdom goes, but this attitude is a trifle simplistic as it implies that the East is waiting for western companies to come to their aid and show them how things are done. Another misconception is that, when people talk about "the East" as a potential industrial powerhouse, most people are talking about China.