Broadway Reveals New Corporate Identity and Growth Plans. Broadway Tyres has unveiled a new corporate identity, pointing to the future development of the business. Jonathan West, the company's founder and Chairman, addressed staff, main suppliers and industry leaders who were invited to preview the new strategy and new look at a reception at Wycombe Wanderer's. The new look consists of a radical new corporate livery together with a new strapline 'High Performance Delivery' and the introduction of the 'Broadway B', configured from two tyre images. Most strikingly, the company's fleet of 40 vehicles will be covered with an all-over wrap featuring some specially commissioned photography.
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机译：百老汇公布了新的企业形象和增长计划。百老汇轮胎（Broadway Tires）揭开了新的企业形象，指出了该业务的未来发展。该公司的创始人兼董事长乔纳森·韦斯特（Jonathan West）向员工，主要供应商和行业领袖致辞，并邀请他们在Wycombe Wanderer's酒会上预览新战略和新面貌。新外观包括全新的公司制服，全新的皮带“ High Performance Delivery”以及由两个轮胎图像构成的“ Broadway B”。最引人注目的是，该公司40辆车的车队将被覆盖有一些特别委托拍摄的照片。
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