Pirelli Researching the Use of Rice Husk Ash in Tyre Compounds: Green Tyres Selling on the Back of Italian Eco-Impetus

摘要

From an ecological point of view, the new Pirelli Cinturato P7 offers three headline benefits - a CO{sub}2 emission reduction of up to 4 grams per kilometre driven, 30 per cent lower noise emissions and a 4 per cent fuel saving. Pirelli's clincher (particularly aimed at current and potential OE customers) is that it is already in position to meet the targets set by the new EU regulations that are due to take effect from 2011 and that it does this without compromising on wet or dry performance. However, none of this explains how the company is able to achieve these kind of goals. Who'd have thought the answer could be in a humble arable crop.