European Lubricant Companies Adopt the U.S. Model - Old and New European nations are merging their operations to gain large-scale efficiencies and reduce channel redundancies, Are there lessons for the United States?

摘要

From a distance, the United States appears to be one single, homogeneous market, with great economies of scale that have provided businesses there with significant advantages. However, those who live and work in the states know that while most people speak English, attitudes, heritages and cultures vary.