Anatomy of a Good Press Release

摘要

Traditional media is changing. Many big cities that once supported several daily newspapers have just one now. Local and national magazines also continue to shut down. As I write this, I just heard about another editor friend losing her job, along with the local magazine's entire staff. While the current state of media outlets may seem dreary, there is some good news. Those editors who are left—in print, TV, and radio—are increasingly resilient, even when competing with all kinds of online media sources.