The tree care business is tough in this economy, and it's probably going to get tougher. In times like these, every customer becomes a critically important asset that you can't afford to lose. Over the years, marketing studies have consistently shownthat the cost of finding new customers is about five times the cost of retaining old customers - and finding new customers these days is more costly and more difficult than ever. Obviously, keeping old customers coming back, especially in this turbulenteconomy, should be a permanent part of your marketing program.
展开▼
