Eevie Power

摘要

When you open the webpage, you are greeted by a video featuring a talking cartoon electric vehicle (EV) that is, of course, named "Eevie." Eevie comes complete with green headlight "eyes" and a radio antenna that is bent into the shape of a green heart. The video involves other characters such a "hip mom" named Kate and "a guy's guy" named John. There is also an adorable slobbering dog named Moose, who is pictured enjoying his owner's EV by sticking his head out of an open window while his owner drives down a country road flanked by boundless trees. If this seems a bit cheesy to you, well, you are clearly not the targeted market segment. In the professionally made video, Eevie explains in simple and straightforward terms the benefits of the promotion being offered. The remainder of the webpage provides slick content and graphics that concisely explain the program, discusses who does and does not qualify for the promotion, and describes how a person can take advantage of the exclusive offer. The final shot on the page shows Eevie presumably driving away with the caption: "Follow me to a better future."