Public Image of Engineering Has to Change, Report Says

摘要

Encouraging young people to make a difference in the world through an engineering career is more likely to attract them than emphasizing the challenge of math and science skills, according to a recent report by the National Academy of Engineering (NAE) and the IEEE. The report, "Changing the Conversation: Messages for Improving Public Understanding of Engineering," recommends that the engineering community begin using tested messages in a coordinated communications strategy.