As the counterfeiting of tobacco products continues to pose a serious problem plaguing the tobacco industry, Chinese tobacco manufacturers, particularly high-grade cigarette producers, are adopting multiple approaches and technologies to fight rampantcounterfeiting in the country. Cigarette counterfeiting in China is so serious that in 2009 alone Chinese tobacco monopoly administrative authorities seized 6.14 billion cigarettes in anti-counterfeiting operations nationwide. How to fight this scourgeeffectively and how to prevent infringement of the legitimate rights and interests of both tobacco manufacturers and consumers are the core imperatives underscoring the adoption of new measures. Some tobacco manufacturers have done their utmost to prevent the counterfeiting of their high-grade cigarette products, adopting over a dozen anti-counterfeiting measures on a single product.
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