Consider Benefits When Choosing a Marketing Group

摘要

Tire dealers have a lot to occupy their attention every day: employee issues, marketing plans, advertising, technology, government regulations, inventory and cash flow, to name just a few.There never seems to be enough time to manage everything effectively. Fortunately, marketing groups exist to offer assistance that can help dealers pull everything together. With offerings that include advertising support, insurance, credit card and warranty programs, POS and store design help, and discounts on tires, tools and equipment, the groups supplement the services provided by tire manufacturers. Since many of the marketing groups offer the same or similar products and services, what should a tire dealer look for in choosing one?