FORT MILL, S.C.-Continental Tire the Americas L.L.C. is releasing a series of commercials promoting both its Continental and General brands.Conti and Ryan Friedlinghaus, owner of high-end modification shop West Coast Customs, teamed up recently to film a 30-second spot promoting Continental-brand tires. Conti has been the "official tire" of the company since 2007.The commercial, filmed at the West Coast Customs facility in Coro-na, Calif., will debut in October during the airing of the shop's television show, "Inside West Coast Customs," which airs Thursdays at 9 p.m. EST on Discovery's HD Theater.In addition, Conti has partnered with seven-time off-road racing champion Carl Renezeder to produce two commercials promoting its General Tire brand, also scheduled to be released in October.
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