L'Oreal Holding Strong As 'Most Valuable' Cosmetic Brand -Brand Finance

摘要

L'Oreal S.A. and Procter & Gamble Co. brands dominate the top 10 in Brand Finance's 2015 list of "the world's most valuable cosmetics brands." L'Oreal Paris gives the French beauty giant the No. 1 spot on Brand Finance's roundup for the third year running, while the brand valuation firm projects that streamlining initiatives at Cincinnati-based P&G, enabling greater investment in core offerings, will boost its leading brands in the rankings going forward. Currently, P&G enjoys the distinction of having the most brands on Brand Finance's "Cosmetics 50" list, including Gillette (No. 2), Pantene (4) and Olay (9) in the top 10, as well as Head & Shoulders, Clairol, SK-II, Cover Girl, Max Factor, Old Spice and Wella.