Elizabeth Arden Looks To Fiscal 2016 For Restructuring, Innovation Payoffs

摘要

After suffering its third consecutive quarterly loss due to flagging North American fragrance sales, Elizabeth Arden believes that innovation behind core brands, improved marketing and cost-cutting efforts are beginning to gain traction and will pay off in fiscal year 2016. "We're introducing a significant amount of initiatives around both the Arden brand and our fragrance portfolio from a marketing innovation point of view," CEO Scott Beattie told analysts during a fiscal 2015 first-quarter earnings call Oct. 30.