Compiting With Devices In 'Smart' Beauty Era

摘要

The global rise of home-use beauty devices signals the advent of a "smart" era in personal care in which firms should look to position their traditional topical beauty products as complementary, according to a Nov. 5 post by Irene Bi, associate researcher at Datamonitor Consumer. She notes that companies acquiring stakes in the beauty device market are pairing their devices with conventional offerings - the Estee Lauder Companies bundles the Cli-nique Sonic System Purifying Cleansing Brush with the brand's Liquid Facial Soap for $103.50 online, for example - while smaller brands would be well-served to introduce products that can work in conjunction with home-use devices down the road, Bi suggests ("Lauder Launches Clinique Sonic Cleansing Brush, A "Skin Changer"" - "The Rose Sheet," Jul. 7, 2014).