Water, The Active Inactive? Mintel Examines Cosmetic H20 Innovations

摘要

Beauty marketers are thinking more about water and its role in their products and targeting innovations to consumers who want customization, greater control over their product experience or simply a brand that stands apart, according to Mintel Group Ltd. In an April 17 presentation at in-cosmetics in Paris, Global Skin Care Analyst Chris Lindsley said consumer demand for personalized beauty products has driven a 228% increase in launches claiming to be customizable - from fewer than 30 in 2011 to more than 90 in 2012.