L'Oreal Expands Marketing Leadership

摘要

After joining L'Orea! USA Inc. in 2010 as chief marketing officer - a new position at the time - Marc Speichert "will now accelerate the U.S. success model globally" as CMO leader for the greater L'Oreal SA, the firm announces Dec. 2. "Under [Speichert's] CMO leadership, the USA businesses have led the way in capturing consumer intelligence and new business opportunities, taking advantage of new digital technologies," according to the release.