Plaintiffs Suffer Setback In Suit Disputing 'Magnetic' Dial For Men Claims

摘要

A California district court has granted in part The Dial Corporation's motion to dismiss claims in a case brought by disgruntled purchasers of the firm's Dial for Men Magnetic Attraction Enhancing Body Wash, which plaintiffs say failed to attract women as advertised. The class action revolves around label and marketing claims for the Henkel AG & Co. KGAA subsidiary's "pheromone-infused" body wash, use of which-at least in the experiences of plaintiffs Robert Margolis and Frank Ortega-does not guarantee success in attracting a mate.