Church & Dwight Launches First Arm & Hammer/Qrajet Toothpaste

摘要

Church & Dw'rght Co. Inc. is launching Arm & Hammer Sensitive toothpaste, the first formula to combine the equities of the baking soda-based oral-care line with the firm's Orajel brand for oral pain relief, CEO Jim Craigie announced during a Feb. 7 earnings call. Launching now, the toothpaste is positioned as providing maximum-strength relief from cold, heat, acids and sweets but at a value-tier suggested retail price of $3.99, the Princeton, N.J.-based company notes in a product fact sheet.